“Help! The ‘Battery’ in my brand new Rolex has just died!”
If you have ever uttered those words in your lifetime then you are an utter fool with more dollars than sense. (Of course if you have the uncommon Rolex Oysterquartz than I am the utter fool).
It’s sad, but while Rolex may be a fantastic watch to buy for every conceivable purpose, it also has a reputation for being a luxury item that rich people tend to buy when they should happen to have extra cash or a watch people give to loved ones on special occasions. In other words, they are not necessarily for the watch enthusiast.
What seems to happen quite often, however, is that the shiny new watch you just got for graduation, or the watch you should happen to buy yourself after that brand new promotion just ends up being a cause of frustration and large scale confusion in the very beginning, and here’s why…
Let me lay out the scenario:
1. Brandon Sausage is a frugal American law student in his 20’s who has for his whole life enjoyed the simple things in life and has never had much of an interest in watches. He has worn the same digital Casio ever since high school replacing the battery every few years.
2. Upon graduating from law school he finds that his parents have just bought him a brand new Rolex. Brandon thinks it’s really cool and wears it all day. He looks at it and the time is dead on accurate.
3. Thinking that wearing such a high dollar watch in public is a little too extravagant for everyday wear, Brandon puts the Rolex back in the box and tucks it away in a safe place.
4. Brandon is going out on a date with Sally Strange. She is smoking hot and Brandon really wants to impress her, so he breaks out the Rolex and slaps it on his wrist with the hopes that the Rolex will pave a one-way highway to her bedroom.
5. On the way to the restaurant Brandon notices that while it is night time and his Rolex is clearly moving, the time on the watch is showing as 3:10. He looks at his mobile phone as well as the clock in his car, and it is showing the time as 7:30 p.m. On top of that Brandon knows that it is the 20th of the month but the date on his watch is showing as the 10th.
6. Brandon, in a large state of confusion, meets up with Sally but finds that he cannot hold a conversation. He is in a state of dismay because he believes his brand new high dollar Rolex is broken and is frightened at the cost of possible repairs, the hassle of sending it off for service, and feels generally lousy at the thought that his parents high dollar and meaningful gift appears to be a lemon.
7. Sally, noticing that Brandon is not paying attention to her, walks out on him and poor Brandon is left alone seated at the table with a huge bill, a seemingly malfunctioning watch, and ends up the laughingstock of all the fellow diners there.
8. In a state of frustration Brandon finally sets the time and date right again and leaves the watch on his nightstand and goes to bed hoping that everything will “fix” itself overnight.
9. Wondering why his Casio can tell perfect time in an instant and why his high dollar Rolex doesn’t seem to be able to do something as simple as tell the time he falls asleep to awaken to a watch that has stopped altogether.
10. In a panic, and thinking that his Rolex works under the same principle as his cheap Casio, calls a Rolex dealer to see what the problem might be. He states that his “battery” has just died, and upon picking up the watch notices that it has started moving again.
11. Largely confused, the dealer has finally cleared things up for Brandon, and while he is pacified and while all is well with his watch, he feels an utter fool.
Here is the skinny:
Rolex watches, and most high-priced watches, operate in a COMPLETELY different way from your everyday watch that you see for sale at mall kiosks. They DO NOT use a battery and they DO NOT use a quartz movement to tell the time.
The VAST majority of watches today operate by the use of a quartz movement and a battery, but before the invention of the quartz watch by Seiko, all watches operated by the use of a springs, gears, levers, balance wheel, rotor, and other components. Today they are called mechanical watches and unlike a quartz watch they have to be constantly wound to operate.
For comparison, think about a music box. A music box has to be wound to operate. A watch like a Rolex is obviously more complicated than a music box, but the principles are basically the same.
Most Rolex watches have something called an automatic movement. This uses a rotor that uses the motions of the wearer to wind the watch. If you wear it everyday than you will never notice a problem, but if you leave it alone for a couple of days the watch will die on you because it needs to be wound again.
To relate back to the story, the reason why Brandon’s watch showed the wrong time on the way to his date is because he stored the watch and it stopped because it needed further winding. When he picked it up for his date it started up again, but because he hadn’t wore it in so long, the watch was starting from the time it last stopped and wasn’t telling the right time and date.
Similarly, the watch stopped overnight because Brandon’s movements on his date was probably not enough to wind the watch fully. It started again when he picked it up on his call to the jeweler because his motions wound it just enough to get it started again.
So there you have it, if you have just come into some Benjamins and are thinking about a Rolex, just keep it wound and you’ll be alright.