This is the Jaeger LeCoultre AMVOX2 DBS Transponder Watch:

But unlike your average $40,000.00 watch, this one is a little bit different, and here’s how…

For starters, in order to even be given the opportunity to buy one of these, you need to have one of THESE:

Yes that’s right, this is the Aston Martin DBS, the newest Aston Martin and the same Aston Martin model that so famously rolled over the hills of Montenegro in the most recent James Bond film Casino Royale.  It costs $265,000 and comes with a 2 year waiting list.  Suffice it to say, there is a connection.

Fancy watches and fancy cars seem to go together like ham and cheese, but besides the lame writing on the dial, this watch actually has the ability to unlock and lock the car of your brand-new Aston Martin if you should choose to buy it.  It is unique too, because it uses this magical thing that’s practically unheard of in the Swiss watch industry called electricity.  And that electricity is used to activate this device that can control the car’s locking mechanisms from up to 10 meters away.

It is also very cleaver too.  You see instead of pressing things as archaic as buttons, all you have to do is touch the crystal to operate the locking functions and to operate the chronograph.  It’s almost like a Tissot T-Touch in that regard.

Essentially it is a VERY expensive car remote, but there is one problem…

You see while the watch can lock and unlock your car, you still need the key to start it.  Now if you are familiar with the keys of expensive and even not so expensive cars, you know that the key is usually integrated with the remote, so if you need the key to operate your car, what do you need the watch for?!?

The reasoning behind the folks at Aston Martin and Jaeger LeCoultre was probably that if you can afford the car, than you can afford the watch, and given the price of the car, I believe they may be onto something.