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Rolex Submariner 50th Anniversary – How Rolex Does “Limited”

What I like about Rolex is that they never seem to shamelessly cater to the idiots out there.  They know that no matter what they do and what disasters may encounter this world, they will turn out alright.  If the rich people of a capitalist nation gets overthrow, the new dictators will gladly pick up the slack.  Rolex watches have been the staple in luxury watches and a household name.

You have heard me rant about the endless stream of limited edition watches and logoed watches that other companies make in the hopes of making money.  Omega, for example, makes a new limited edition watch every couple days, and while I was just typing that sentence, a dozen new limited editions came out while I was doing that.  But believe me when I say that when Rolex comes out with a special edition whatever, it really is to mark an occasion.

And what occasion is more special to Rolex than the 50th Anniversary of their iconic Rolex Submariner:

Rolex Submariner Anniversary


Rolex Oyster Perpetual Submariner Date Steel Mens Watch 50th Anniversary Edition 16610LV

To be honest, in my lifetime I can’t really remember a Rolex limited edition, and 50 years of an icon is certainly something to celebrate.  This watch is just like the standard Submariner date except with the obvious change from the black bezel to the green bezel, but some other subtle changes are on it as well, such as the addition of larger markers on the dial.

The only probably with this Submariner is that there doesn’t seem to be any limit to its production.  Where I concede that Omega and the lot come out with a lot of limited edition wathes, they actually go about LIMITING their production, but with this Submariner I can find this Submariner everywhere I go.

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