There are number of small watchmakers out there hoping to get taken seriously in the watch industry, and many of them have a number of interesting takes on the wristwatch, but in trying to be interesting they ended up being pretty much the same.  They follow trends rather than invent them, and after a while it all gets a little boring…

Well if you remember, about a year or so ago a small Swiss watch company called Romain Jerome came out with the unusual wristwatch that DOESN”T tell the time, and that was a huge hit, completely out of left field, and if you were reading you would remember that I have praised this watch as a move of marketing genius.  A watch that misses the primary mark entirely.

Well I’m delighted to say that they have done it again!

Yes Omega has a watch WORN on the moon, but this watch actually has parts of the moon on it.

Ye s this is Romain Jerome’s “Moon” watch, and unlike any other watch bathed in gold and platinum, this watch has pieces of the moon on it, and here it is:

I have to say that on a marketing and branding level, it’s just brilliant, it’s like a car company that makes a car that doesn’t go anywhere.  It’s so fresh and so unexpected, and what’s more is that you can claim to have part of a celestial body on your wrist.

I love the angle this company is taking, and I hear that they’ll even have a watch with steel from the RMS Titanic.  That will be a very special watch indeed.